Top Dog is a fictional record company I made up as a part of my Graphic Design 2 class in Spring 2020 at UW Stout. The goal of this project was to create a symbol/mark, logotype and illustrate how they translate their company to a brand experience. 
It started out as a doodle logo I made and then I turned it into a record label company based in Chicago. They focus on producing hard rock and grunge type music. The main theme is grudge/edge with black and white and a pop of dark gold to bring in the feeling of dangerous and royalty as the name and logo suggest.

(Click Photos To enlarge further)
Top Dog Logo and Font Choices
Top Dog Logo and Font Choices
Exploration
Exploration
Applications
Business Card
Business Card
Webpage
Webpage
Brand Manual
Brand Manual
Brand Manual
Brand Manual
Brand Manual
Brand Manual
Brand Manual
Brand Manual
Brand Manual
Brand Manual
Brand Manual
Brand Manual
Guitar Pick
Guitar Pick

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