Top Dog

" Welcome to the big leagues."

Top Dog is a fictional record company I made up as a part of my Graphic Design 2 class in Spring 2020 at UW Stout. The goal of this project was to create a symbol/mark, logotype and illustrate how they translate their company to a brand experience.

It started out as a doodle logo I made and then I turned it into a record label company based in Chicago. They focus on producing hard rock and grunge type music. The main theme is grudge/edge with black and white and a pop of dark gold to bring in the feeling of dangerous and royalty as the name and logo suggest.

(Click Photos To enlarge further)